An independent in a three-way general. She doesn't need a majority — about 35% wins a plurality.
Flanagan
DFL nominee
Tafoya
GOP nominee
Marisa
Independent · the open middle
02 · The challenge
She owns her story.
Famous for the wrong reason — and honest about it. Accountability is the credibility no opponent can fake.
03 · The bet
Don't fight for turf. Fight for fairness.
Win attention, not territory — on the one non-partisan idea that unites a suburb, a mining town, and an 18-year-old.
04 · The map
Where the 35% lives.
3.16M
Twin Cities metro — the suburbs are the battleground
282K
Duluth & the Range — done with both parties
229K
Rochester — pragmatic, rewards competence
05 · What people feel
$360,800
the median Minnesota home — and 56% of households can't afford it.
$58,711
needed to afford a modest 2-bedroom
$42,785
what the average worker actually earns
06 · The unrepresented
20% OF US. 16% OF THE VOTE.
Young Minnesotans are a fifth of the state's adults — and a sixth of the ballots. Under-represented, and they know it. So WE get them registered.
07 · Strategy · main
The grown-up in the room.
Making the system more fair. Calm, credible, hopeful — the master brand for the exhausted middle.
Big stages: TV, debates, mailers, yard signs
Owns the story once, pivots to the kitchen table
Job: earn trust — and win the plurality
08 · Strategy · sub-campaign
WE — GET REGISTERED.
The riso-energy youth drive. One action — register. "They ignore you because you don't vote. So let's fix that." Campus, Stories, TikTok — never a mailer.
The promise
We the People. For a change.
Marisa · Independent · U.S. Senate · Minnesota
◼ Narrated · auto-advancing1 / 10
Campaign Briefing
Marisa
Making the system more fair.
Narrated & auto-advancing · ~2 minutes · use ← → or space